The Perspective Vault

The Perspective Vault

The Perspective Vault

Author's Note:
This is easily the most important piece I've ever written.

With 150,000 impressions, it wasn't the most "viral" - but it has proven to be the most impactful.

I've received hundreds of comments & DMs from experts & founders who told me this piece flipped their whole way of thinking.

Maybe it'll do the same for you?

- Alex James

A niche is no longer enough

"Just niche down" has become a lethal lullaby.

The world has changed.

Firms must adapt.

Here's how:

© 2025

Minimalist Marketing. All rights reserved.

© 2025

Minimalist Marketing. All rights reserved.

© 2025

Minimalist Marketing. All rights reserved.

© 2025

Minimalist Marketing. All rights reserved.