The Perspective Vault

The Perspective Vault

The Perspective Vault

Author's Note:
You're only an expert if your buyers think you're an expert.

But not being mindful of this causes a lot of founders & consultants to inadvertently undermine the expert positioning they worked so hard to build.

This post is shines a harsh light on the ways experts accidentally self-sabotage, and shows them what to do instead.

- Alex James

Expertise is recognised, not advertised.

If you have a competitor who is less competent but more successful, then you already know:

In the business of expertise, demand is driven by perception, not proficiency.

Here's how to navigate it:

© 2025

Minimalist Marketing. All rights reserved.

© 2025

Minimalist Marketing. All rights reserved.

© 2025

Minimalist Marketing. All rights reserved.