Author's Note:
You're only an expert if your buyers think you're an expert.
But not being mindful of this causes a lot of founders & consultants to inadvertently undermine the expert positioning they worked so hard to build.
This post is shines a harsh light on the ways experts accidentally self-sabotage, and shows them what to do instead.
- Alex James
Expertise is recognised, not advertised.
If you have a competitor who is less competent but more successful, then you already know:
In the business of expertise, demand is driven by perception, not proficiency.
Here's how to navigate it:
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But how do you make your perspective stick?
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Minimalist Marketing. All rights reserved.
Minimalist Marketing. All rights reserved.